Tracks Description
Conference Tracks
1. Service Science
Track Chair: Roman Beck, Goethe U, Frankfurt, Germany (roman@romanbeck.de)
Definition and taxonomies of service, Service system, Service science, Serviceology, Relations among service economy, Service innovation, service management, information science and other theories, Service system modeling and analysis, Complex system and network modeling and simulation, Human behavior in service systems, The dynamics of service system evolution
2. Service Sustainability and Management
Track Chair: Noel Siu, Hong Kong Baptist U, Hong Kong (nsiu@hkbu.edu.hk)
Emily Huang, Hong Kong Baptist University, Hong Kong (mnhgh@hkbu.edu.hk)
Green product development and design, Business process sustainability, Clean technology and service, Value-added sustainable service, Service supply chain management, Human resource management in services, Service project management, Service development process management
3. Service Marketing and Innovation
Track Chair: Xiucheng Fan, Fudan U, China (xcfan@fudan.edu.cn)
Service marketing management, Service quality and customer satisfaction, Service-dominant logic of marketing, Service communication, Service pricing and branding, Service innovation theory, Business model innovation, Innovation and service industry evolution, Globalization of service innovation
4. Service Design
Track Chairs: Yi-Shin Deng, National Cheng-Kung U, Taiwan (yishin.deng@gmail.com)
Yu-Hsiu Hung, National Cheng-Kung U, Taiwan (idhfhung@mail.ncku.edu.tw)
Service design methodology, Service design concept representation, Service design element and value creation, Service product re-design, Service process re-design, Service experience engineering
5. Experience Design
Track Chairs: Hsien-Hui Tang, National Taiwan U of Sci. and Tech. (drhhtang@mail.ntust.edu.tw)
Tingyi S. Lin, National Taiwan U of Sci. and Tech., Taiwan (tingyi@mail.ntust.edu.tw)
User experience research, Product experience, Interaction experience, Service experience, Industry cases using experience design
6. Service Computing
Track Chairs: Raymond Lau, City U of Hong Kong, Hong Kong (raylau@cityu.edu.hk)
Dickson Chiu, Dickson Computer Systems, Hong Kong (dicksonchiu@ieee.org)
Cloud computing, Collaborative service management in B2B and B2C e-commerce, Decision support systems for service management and operations, Data mining for service intelligence, Service knowledge management
7. Service Engineering
Track Chairs: I-Ling Yen, U of Texas at Dallas, USA (ilyen@utdallas.edu)
Mike Wu, Oakland U, USA (cwu@oakland.edu)
Service development, Service quality assurance, Service design methodology, Service optimization, Service demand forecasting, pricing, and planning, User Contribution Systems, Service requirement collection, specification, and analysis
8. Industrial Practices in Services
Track Chairs: Ren-Dar Yang, Institute for Information Industry, Taiwan (rdyang@iii.org.tw)
Ming Kung Chen, Taipei U of Sci. and Tech., Taiwan (mkchen@ntut.edu.tw)
Public Services: healthcare, education, government, transportation, telecommunication; Private Services: SME, distribution, retailing, service for social and cultural events, service in manufacturing companies